How to Reduce the Stigma of Gambling Harms Through Language

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Stigma plays a significant role in how people experiencing gambling harms are treated, perceived, and understood. It can cause real emotional and social damage, including shame, bullying, discrimination, and even increased risks of mental health difficulties, violence, and suicide. Stigma also prevents many individuals from admitting they are struggling and seeking support.

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Because stigma is often reinforced through everyday language, one of the most effective ways to reduce harm is by choosing words that respect and humanize those affected.

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Why Language Matters

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The words we use can either reinforce negative stereotypes or help replace them with understanding and empathy. Many common terms reduce individuals to a “problem” focusing on behavior rather than the person behind it. People then internalize those messages, leading them to hide their struggles instead of reaching out for help.

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By adopting non-judgmental, person-first language, we:

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• Increase willingness to seek treatment

• Support recovery and self-esteem

• Foster compassionate communities

• Encourage more accurate public understanding of gambling harms

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General Language Guidelines

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When speaking about gambling harms, it’s important to choose language that supports dignity and wellbeing. Rather than using labels that define someone by their gambling,  such as calling a person a “problem gambler”,  we can use person-first language like “a person experiencing gambling harms.”

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This shifts the focus away from identity and toward the experience they are navigating. It’s also helpful to avoid judgemental or shaming terms, and instead use neutral, compassionate wording that acknowledges that gambling harms are health-related challenges, not moral shortcomings.

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Finally, try to avoid “us vs. them” phrases that imply separation or difference. Using language that highlights shared humanity reminds us that anyone can face gambling difficulties, and everyone deserves respect and support.

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Examples of Stigma-Reducing Language

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When referring to people who gamble:

• Instead of: Gambler

• Say: Person who gambles

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When referring to someone experiencing harm:

• Instead of: Gambling addict / compulsive gambler

• Say: Person experiencing difficulties or harms from gambling

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When referring to recovery:

• Instead of: Addict in recovery / relapsed

• Say: Person in recovery / person experiencing a recurrence of harm

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These alternatives avoid defining someone by a single behavior, experience, or moment in time.

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Understanding Gambling on a Spectrum

Gambling harm is not all-or-nothing — it exists along a continuum. Using terms like “responsible gambling” can imply blame if a person struggles. Safer and lower-risk gambling language focuses instead on practical steps to reduce risk without shaming.

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For research contexts, the guide recommends describing experiences of harm accurately alongside PGSI scores, e.g.:

• “Person experiencing a high level of problems from gambling (PGSI 8+)”

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This reframes the issue around harms, not identities.

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The Role of Community and Professionals

Everyone has a role in reducing stigma,  but it is especially important for:

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• Support organizations

• Treatment providers and healthcare professionals

• Media and communicators

• Policymakers and educators

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Those who speak on behalf of others must ensure the language used does not reinforce shame or stereotypes.

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The guidance does not intend to restrict how individuals with lived experience choose to describe themselves; instead, it encourages thoughtful communication that protects others’ wellbeing.

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Moving Forward Together

Language evolves. What feels supportive today may change as people and communities continue to raise their voices and influence how gambling harms are understood. Ongoing feedback and learning ensure that we continue reducing stigma and improving the path to recovery.