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​​​​​Our Story: 25 Years of Compassionate Support & Global Wellness

 

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Our Mission: You Are More

​The name "I AM MORE" is the core of our philosophy. We believe that you are more than your diagnosis, more than your present struggles, and more than your past. You are a whole person deserving of comprehensive, compassionate, and secure support.

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My mission is to provide that support, bridging the gap between your current challenges and a future of lasting wellness. Whether you're an individual seeking healing, a family needing safe passage for a loved one, or a hotel wanting to support your guests, we provide a foundation of trust and expertise.

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Meet Paul Kruger , Founder of I AM MORE

Hello, I'm Paul Kruger, the founder of I AM MORE. My career in mental health, trauma support, and holistic wellness spans over 25 years. During this time, I have had the privilege of assisting more than 17,000 clients on their unique roads to recovery.

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My experience is not just theoretical. For over a decade, I served as the manager of a prominent treatment clinic and worked for a number of clinics and NGO's within the mental wellness sector. These roles have given me a profound, 360-degree understanding of the recovery journey. I have seen first-hand the courage it takes to ask for help, and I know the critical importance of a safe, professional, and empathetic environment to begin that healing.

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This unique background, blending clinical management with frontline therapeutic support, is the foundation for our specialized services. I created I AM MORE to fill a crucial gap I saw: the need for a service that is both clinically sound and logistically secure.

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Our Therapeutic Approach: Integrative & Client-Centered

I don't believe in a one-size-fits-all solution. Your journey is unique, and your therapy should be too.

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My approach is integrative, meaning I blend the most effective, evidence-based Western psychological models with the wisdom of Eastern mindfulness and holistic practices. The goal is not just to manage symptoms but to heal the root causes and empower you with practical tools for lasting change.

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Depending on your individual needs, our work together may incorporate:

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• Trauma-Informed Care: Creating a safe space to process and heal from past events without re-traumatization.

• Cognitive-Behavioral Therapy (CBT): Identifying and reframing negative thought patterns.

• Solution-Focused Brief Therapy (SFBT): A goal-oriented approach that focuses on your strengths and future solutions.

• Eye Movement Desensitization and Reprocessing (EMDR): A powerful, proven modality for processing trauma.

• Neuro-Linguistic Programming (NLP): Practical techniques for changing how you think, feel, and behave.

• Mindfulness & Resiliency Building: Grounding techniques to manage anxiety and build emotional strength.

• Motivational Interviewing & Positive Psycholgy.

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Professional Qualifications & Work Related Experience:

To ensure you are receiving the highest standard of care, I maintain the following professional qualifications and work related Experience. 

 

• ​​Degree(s): [ B.Soc.Sci  -  University of Cape Town] [ Hons Psychological Assessment  -  UNISA ] [ Graduate Dip Traditional Chinese Medicine - Traditional Chinese Medicine Research Centre - 6 years study) 

• Professional Registration: [Registered with the ASCHP - WC23/2080]

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Work Related Experience: 

• Cape Town Drug Counselling Centre: Acupuncturist (1995-2000) 

• Director: New Life Centre (NGO ) 2000-2005 

• Director: Africa Rejuvenation Centre ( NGO) 2005-2013

• Director: Balance Your Life (NGO)2013-2024 

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Clinical On-Boarding Addiction Specialist Work Experience: 

Former Treatment Clinic Manager (10+ years):  In-depth understanding of intake processes, client journeys, and treatment dynamics.

25+ Years in Addiction and Mental Health:  Extensive experience working with diverse client populations across multiple care environments.

Ethics Specialist: Committed to integrity, professionalism, and best-practice standards in every engagement.

Advanced Communication, Confrontation & Control Specialist: Skilled in managing complex interpersonal dynamics with clarity and respect.

Global Reach, Cape Town Base: Strategically positioned for seamless international client coordination
and transport.

Comprehensive Onboarding Protocols: Developed and refined over decades to ensure smooth, client-centred
transitions.

Integrated Approach: Eastern Medicine & Western Psychology A balanced philosophy that unites holistic and evidence-based practices.

26 Months of Advanced Military Training & Deployment : Disciplined, decisive, and experienced in high-pressure environments.​​​​​​​

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Ready to Take the Next Step?

​​Whether you are a treatment center seeking secure client transport, a hotel manager looking to enhance your guest wellness program, or an individual ready to begin your healing journey, I am here to help.

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